LONDON: British Commerce Secretary Kemi Badenoch will launch the ‘Alive with Alternative’ marketing campaign, which is designed to construct on the UK and India’s sturdy bilateral relationship and enhance commerce and funding, throughout her ongoing go to to Jaipur.
In keeping with an announcement launched by the UK authorities, the Commerce Secretary, who’s in India to attend G20 commerce ministers, will launch the marketing campaign throughout her three-day go to to India. This marketing campaign goals to stimulate curiosity and demand for British items and providers and entice new Indian inward funding.
After attending the G20 Commerce Ministers Assembly in Jaipur, she’s going to fly to New Delhi for a parallel business-focused Enterprise 20 summit, along with conferences with Union Commerce Minister Piyush Goyal and the Tata Group Chairman, Natarajan Chandrasekaran.
Earlier than departing for India, Badenoch mentioned, “I’m delighted to be returning to India to support their G20 Presidency, further our trade talks and meet key business leaders. The UK and India have a thriving relationship and we both share an ambition to deepen our cultural and trading ties.”
“India is the UK’s second biggest source of investment projects and I’m confident this new campaign will help boost interest in and demand for UK goods and services even further,” she added.
Additional, as per the assertion, the UK authorities will launch ‘Alive with Alternative’, a 1.5 million pound advertising marketing campaign designed to construct on the UK and India’s sturdy and enduring relationship, enhance commerce and funding, and promote the highly effective cultural hyperlinks between the 2 nations.
“New Department for Business and Trade (DBT) data shows India is the UK’s 2nd largest source of investment projects, with 118 new projects in the last financial year creating 8,384 new jobs,” the assertion learn.
“More than 900 Indian businesses operate in the UK, and more than 600 UK businesses are finding success in India supporting more than half a million jobs across both countries,” it added.
The ‘Alive with Alternative’ marketing campaign will have a good time enterprise, commerce, cultural and sporting hyperlinks between the UK and India, benefiting from main moments reminiscent of India’s internet hosting of the Cricket World Cup and the England-India check sequence beginning in January.
Commercials selling the UK will function throughout billboards, in airports and throughout social media channels backed by a sequence of focused commerce missions, promotional occasions and advertising activations in each nations.
The marketing campaign goals to deliver to life the idea of the ‘dwelling bridge’, a phrase popularized by Prime Minister Modi to explain the connection between the 2 nations primarily based on a steady alternate of individuals, concepts and tradition.
In the meantime, British Excessive Commissioner to India Alex Ellis, in an announcement launched by the UK Excessive Fee, mentioned, “The UK-India bilateral trading relationship is already worth Rs. 3.5 lakh crores; there is high ambition on both sides to increase this significantly. From the comprehensive trade deal we are negotiating to the vibrant living bridge that spans education, culture, sports and much more besides. We are bringing our people even closer together to create prosperity and jobs for both countries; this is a partnership that is alive with opportunity.”
On the G20 meet, Secretary Badenoch will pitch for larger deployment of digital commerce, which can lower purple tape and make it simpler for UK companies of all sizes to purchase and promote internationally.
Throughout her go to to New Delhi, she’s going to meet the leaders of a few of India’s main companies, throughout a spread of sectors, together with BP, HSBC, Vodafone, Rolls Royce and Confederation of Indian Business on Friday. She may even maintain a gathering with Tata Group Chairman Natarajan Chandrasekaran, following their announcement final month of a brand new 4-billion pound gigafactory within the UK.
Her go to coincides with Spherical 12 of talks for an bold and complete commerce cope with India. She is going to meet along with her counterpart, Commerce Minister Piyush Goyal, to take inventory of bilateral negotiations and attain a consensus on carrying ahead a deal to spice up bilateral commerce, which was estimated to be price 36 billion kilos final yr.