It is a weekend that promises to be difficult to establish who will conquer the first place at the box office between “Knock at the cabin” of Commonplace, which has an audience more represented by the over 25, and “80 for Brady” by Paramount, which instead attracts More adult female audience. Both films are expected to collect $ 15 and $ 14 million respectively.

According to a source of the distribution sector, the matinée could be dominated by “80 for brady”, while the evenings would be more in favor of “Knock at the cabin”. The decisive factor to establish who will conquer the first place could be the performance of Saturday evening, the moment when the films tend to suffer a flexion compared to the first days and the public of “80 for Brady” could be more present than expectations.

In the meantime, the review of “Knock at the cabin” was published, the new apocalyptic thriller with a Twist by M. Night Shyamalan.

What makes an interesting weekend in the early February is the fact that the operators are offering discounted prices for “80 for Brady” in collaboration with Paramount. The study knew, thanks to the Focus Group, that the oldest audience of the film appreciates an affordable price. The cinematographic circuits moved on the idea by offering a myriad of price patterns, including previews at “8 dollars for 80”. At the beginning of the week, AMC announced that it will offer special prices for the matinée for each “80 for Brady” show. Regal and Cinemark are also offering special prices for the matinée for the film, for the duration of the screening, not only for the opening weekend. The special price of the Matinée is in force for the number one film chain, for all the shows that start before 4 in the afternoon at AMC. Some chains, such as Marcus Theatres, offer the special price of 8 dollars for 80 throughout the film screening. This is a strategy to attract the oldest female audience that was reluctant to return to the cinema during the pandemic. It will be interesting to see how ticket sales and the collections will be divided between “Knock at the cabin” and “80 for Brady”, the first with tickets with surcharge for projections in Dolby and PLF. According to Enttelligence, before the weekend, “Knock at the cabin” had an average ticket of the ticket of $12.17 at national level, while “80 for Brady” had a price of $9.77. While we saw that the operators increased prices for the most successful blockbusters such as “Batman” on the opening weekend, this is a case of dynamic prices in which prices are reduced for “80 for Brady”.

Related: review of the film “80 for Brady”: a star of Star leads a successful successful comedy.

Top 6 movies

1.) Knock at the cabin (UNI) with $3,643, on Friday $5.6m, 3 days $15m/1st week

2.) 80 for Brady (par) with 3,912 rooms, Friday $5.1m, 3 days $14m/1st week

3.) Avatar: The Means of Water (DIS) with $3,310, on Friday $2.2m (-39%), $3 days 10.3m (-35%), total $635.9m/8th week

4.) Puss in Boots: Ultimate Need (UNI) with 3,290 rooms, Friday $1.7m (-29%), $3.9m (-25%), total $151.2m/7th week

5.) Decided on season 3 (Fath) with 1,546 rooms, on Friday $2.05m, 3 days $7m, total $8.6m/1st week

6.) BTS: Hower to are to be had cinemas (between) with 1.125 rooms, on Friday $1.7m, $3 $ 4.6m, total $7.4m/1st week

On Friday morning, Universal’s R-rated thriller “Knock at the Cabin” had its previews which started at 5 p.m. and brought in $1.45 million. Although this amount is slightly lower than the preview gross of director M. Night Shyamalan’s previous film, it is still a good start for the movie. According to tracking estimates, “Knock at the Cabin” is expected to earn between $15 million to $17 million at 3,643 theaters. Additionally, the movie is expected to benefit from PLF and Dolby ticketing, and it had a production budget of $20 million before marketing and distribution expenses.

The release of M. Night Shyamalan’s latest film, “Old,” coincided with the return of moviegoers to theaters after the pandemic. However, for Shyamalan, the success of his films hinges on their endings. While “Old” received a lackluster C+ CinemaScore and garnered only a 50% rating on Rotten Tomatoes, Shyamalan’s previous films, such as “Split” and “Glass,” which were linked to his 2000 thriller “Unbreakable,” enjoyed much greater success at the box office, with “Split” earning $138.2M domestically and “Glass” earning $111M domestically. Despite mixed reviews for “Old,” it remains to be seen how it will perform in the coming weeks.

The upcoming movie adaptation of Paul Tremblay’s bestseller “The Cabin at the End of the World” titled “Knock at the Cabin” may have a better chance at the box office, as it currently holds a 69% rating on Rotten Tomatoes with film reviewers. The story follows a family vacationing at a remote cabin, who are unexpectedly visited by a group of strangers with a mysterious agenda. The tension and suspense of the novel have been praised by fans and critics alike, and the positive early reviews for the film adaptation bode well for its potential success at the box office. However, only time will tell how audiences will respond to the movie when it is released.

Paramount’s older-female skewing

Paramount’s film “80 for Brady,” which targets an older female audience, was acquired from Fifth Season and had a budget of $28 million. The film earned $750,000 from previews that began at 3 p.m. on Thursday at 3,000 locations. When including all of the movie’s advance screenings, including sneak peeks and Tuesday and Wednesday previews, “80 for Brady” has earned a total of $1.27 million from previews. It remains to be seen how well the film will perform in its opening weekend and whether it will exceed expectations at the box office.

“80 for Brady” stars Jane Fonda, Lily Tomlin, Sally Field, and Rita Moreno as a group of lifelong friends who embark on a mission to attend the Super Bowl and meet NFL star Tom Brady. Although the film has received a 65% rating on Rotten Tomatoes, it has the potential to over-perform at the box office, with a projected opening of around $10 million. Other studios have predicted the film’s opening to be in the range of low to mid-teens. Paramount’s previous film, “Book Club,” which also starred Fonda, opened to $13.5 million and went on to gross $68.5 million, making it a sleeper hit for the studio. If “80 for Brady” can achieve similar success, it would be a significant win for a film targeting the over-55 demographic during the pandemic. Preview comparison numbers for “80 for Brady” include “Ticket to Paradise” ($1.1 million), “Book Club” ($625K), and “A Man Called Otto” ($635K).

On Thursday, aside from the two preview movies, the usual releases had an interesting day. This means that 20th/Disney/Lightstorm’s “Avatar: The Way of Water” did not come out on top. Instead, Fathom’s “Selected Season 3 Finale” at 1,940 theaters led the day, earning $1.67 million. It remains to be seen how the other films will perform over the weekend and if “Avatar: The Way of Water” can catch up to the leading titles.

“Avatar 2” came in second place on Thursday, earning $1 million, which is a 6% drop from Wednesday. This brings its seventh week total to $20.7 million, with a running total of $625.6 million. Currently, it’s the 10th highest-grossing movie of all time in the US. The next target for “Avatar 2” is the 9th highest-grossing film, “Jurassic World,” which earned $653.4 million. The James Cameron sequel is expected to make around $10 million in its eighth weekend.

On Thursday, Trafalgar’s live performance film “BTS: Break the Silence” came in third place, earning $730,000, a 66% drop from its opening day on Wednesday, which earned $2.1 million. Its current running total is $2.8 million.

Sony’s “A Man Called Otto” earned $589,000 on Thursday, in its fifth week, bringing its total to $9.5 million, with a running total of $48.8 million.

In its sixth week, Universal/DreamWorks Animation’s “Puss in Boots: The Last Wish” earned $570,000 on Thursday, bringing its total to $13.1 million, with a running total of $143.3 million.

Read also